Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspapers and magazines.
Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:
- Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO)
- Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers
- Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg
They Want You!
The job market is very strong for graduates who are skilled in both marketing and information technology. Employers seek talented young professionals who can create Web-based systems that give the company a competitive advantage.
A career in internet marketing allows you to be flexible and choose your on niche. Design creative and innovative Web sites that attract the interest of Internet users. Analyze and research keywords, navigation, and online behavior. Devise marketing strategies that improve sales, reduce marketing costs and generate international business. As technology evolves and consumer interests change, there will continue to be plenty of jobs in internet marketing.
Businesses at which you might work include, retailers, manufacturers, health care facilities, education and not-for-profit organizations, Web-based businesses, design houses, internet consultancy firms and software programming companies.
If you’re interested in joining our internet marketing program, you only need to meet the general admissions requirements for the various programs. Visit here….