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Your E-zine 13 - A Formatting
Checklist
While sending out a text e-zine may seem like a piece of cake,
there's
more to it than you may think. *Good formatting* is the name of
the
game.
Who Is Your E-zine Really FROM?
One morning this past fall, I was going through my e-mail inbox,
relentlessly deleting junk mail. As you're likely well aware,
many spam
messages are made to look like they're from a real person.
Are You Getting The Most Out Of Your Ezine?
There are two reasons to publish an ezine. 1.
How To Write Powerful Newsletters, Offline And Online
The theory of writing for newsletters is very similar to that of
writing
for press releases and other media work, but with newsletters
there is
one crucial difference. Whereas with an external publication
you're
quality-controlled by someone outside your organization (the
publication's editor) who is therefore independent and
autonomous, the
equivalent person connected with an internally produced
newsletter is
either you, or someone else who gets paid by your organization.
What Makes An Ezine Worth Reading?
What makes your ezine hot stuff? With literally thousands of
ezines
online today, how can yours stand out or is it doomed to stay in
the
junk mail folders??The first thing to think about is, what is
your ezine
about? Do you have a clue? If you don't know then you can bet a
million
dollars that your readers haven't the slightest idea what you
are
talking about.Define what your purpose is in the first place.
Email Filters Catch Dolphins Along With Sharks
What's the point in spending hours preparing a newsletter,
message or
report if it's automatically filtered into the junk folder
before the
recipient even sees it? Spam threatens to choke the
communication
channels promising global freedom of expression. Internet
Service
Providers (ISPs), corporate server administrators and end users
are
increasingly using new anti-spam technology to try to stem the
relentless tide of junk email flooding the Net. |
